The term ‘maternal’ has been pulsing through the academic and contemporary art worlds. Contemporary art institutions seek to cultivate it; scholars write about it, and artists who become mothers are confronted by the concept.
Procreate Project, the Museum of Motherhood and the Mom Egg Review are pleased to announce the 45th edition of this scholarly discourse. Literature intersects with art to explore the wonder and the challenges of motherhood. Using words and art to connect new pathways between the academic, the para-academic, the digital and the real, as well as the everyday: wherever you live, work and play, the Art of Motherhood is made manifest
At their core, stories make us care. They connect us with people and places, even stimulating the release of a hormone usually expressed during intense bonding experiences, like childbirth, breastfeeding and sex. This emotional connection is the reason stories are so powerful. As any advertiser knows, stories drive people to take action, whether that’s buying a product, gifting a donation or making a difference in the world. From a marketing perspective, stories can help museums raise funds, encourage visits and trigger sales.