Feeling an ungodly pain in her lower back and abdomen, she was more terrified than she’d ever been in her life. Somehow, despite her panic, she still remembered the list: photo ID, health insurance card, outfit for the next day, outfit for the baby. She called a cab to the hospital. It felt like the longest she’d ever waited for anything in her life, even though it actually couldn’t have been more than 20 minutes.
At their core, stories make us care. They connect us with people and places, even stimulating the release of a hormone usually expressed during intense bonding experiences, like childbirth, breastfeeding and sex. This emotional connection is the reason stories are so powerful. As any advertiser knows, stories drive people to take action, whether that’s buying a product, gifting a donation or making a difference in the world. From a marketing perspective, stories can help museums raise funds, encourage visits and trigger sales.
The Big Letdown by Kimberly Seals Allers is a book available through the Museum of Motherhood Library.
Our Bodies, Ourselves was written by The Boston Women’s Health Collective in 1970, with the goal of promoting women and girl’s health, reproductive rights, and sexuality. The knowledge presented was radical for its day, illuminating topics as varied as masturbation and abortion.